Secrets for Success

I am a frequent flyer with Southwest Airlines and am continually amazed at how they succeed by flying in the face of conventional wisdom. As an example, on my last trip with them I was delighted by the availability of comfy leather chairs in the waiting area as well as marble-topped side tables featuring charging docks for laptops and iPods. Wow, now that is superior customer service!

I also read an insightful article titled “Southwest’s Seven Secrets for Success” in the latest issue of Portfolio magazine. The article articulates the success secrets as: 1) One plane fits all, 2) Point-to-point flying, 3) Simple in-flight service, 4) No frills, no fees, 5) Strong management, 6) A relatively happy workforce and 7) Aggressive fuel hedging. It proves why Southwest is popular and profitable.